Advertisers often pay more to have a radio personality read a scripted advertisement live on the radio, then to play a pre-recorded commercial. This morning I was listening to Q 104.3 on the radio on the way to work and heard live scripted commercial for Purina dog food. He was reading off the script and then ad-libbing to the commercial, to make it stand out. As he was talking, you can hear the co-host in the background holding in her giggles. It was pretty humorous, I mean, it sounded to me that Jim Kerr was having way too much fun with the commercial. :)

Hey, I enjoyed it.