Advertisers often pay more to have a radio personality read a scripted advertisement live on the radio, then to play a pre-recorded commercial. This morning I was listening to Q 104.3 on the radio on the way to work and heard live scripted commercial for Purina dog food. He was reading off the script and then ad-libbing to the commercial, to make it stand out. As he was talking, you can hear the co-host in the background holding in her giggles. It was pretty humorous, I mean, it sounded to me that Jim Kerr was having way too much fun with the commercial. :)
Hey, I enjoyed it.
Comments
It would be interesting to see if radio can drive SE traffic. The interaction between offline and online marketing isn't very clear yet (though many prominent newspaper are printing "sound off on our site," "get this on RSS" and other similar stuff).
As to the ad-libbing, I think Purina's going to advertise there a lot more. Probably some memorable publicity.
Posted by: Montreal SEO | August 28, 2006 5:34 PM
I am very happy to read these comments. We are the Advertising agency that is responsible for these live commercials. AdResults specializes in strictly live radio endorsements. The model of our spots is to have the spots live and personal, that include the necessary info required. There is much work that has to be done before we allow spots to go on air, and reading these comments makes every minute of work, worthwhile. Thank You. Feel free to contact at david@adresultsinc.com or visit our website, www.adresultsinc.com .
Posted by: David Prado | April 10, 2007 2:14 PM