Blogging My Life...
I, for the most part, always hated the Mac commercials, and I am a hardcore Mac user. Well, as I stated in that post, I felt that the Mac Guy makes "Windows users look dumb and like victims." I personally thought the message did get across but it was a low blow to PC/Windows users.
Last night I saw an article on Radar Online named Apple Ditches 'Mac Guy' In New Ads. So the Mac guy won't be in the future "I'm a Mac" campaign. Why?
Perhaps for striking people as a "smug little twit," in the words of Seth Stevenson, ad critic for Slate. Long, he adds, is "just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast.... It's like Apple is parodying its own image while also cementing it."
So long Mac Guy.
For the commercials, go to http://www.apple.com/getamac/ads/.
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Comments
The only reason I started with a PC in the first place was because me and all my art school friends were broke, unshaven, hoodie-wearing, hands-in-pockets, hipsters, who were too poor to afford a Mac. It's not the case now, but old habits are hard to break.
The smug Mac Guy reminds me of some rich kids I knew from school that everyone hated. (Always showing off expensive toys but no talent.) You know... The guys with expensive guitars who can't play, etc.
Stereotyping your target audience as a bunch of dorks in cheap suits might not work in the long run.
Posted by: Hawaii SEO | November 9, 2006 1:38 PM
Here is the Japanese version.
http://www.youtube.com/watch?v=H2dajaFvcVU&mode=related&search=
Probably even less effective over there.
Posted by: Hawaii SEO | November 13, 2006 2:31 AM
Update...
The smug little twit claims that he will be doing more spots on his Blog!
http://www.justinlong.net/ubbthreads7/ubbthreads.php
As for the Mac commercials, I don't know where that report came from that said I wasn't going to do it anymore – I’m literally setting my alarm right now to wake up for a Mac shoot tomorrow -we're doing some holiday spots now which I think will be pretty funny. They’re easy to do, I love John (the pc guy) and working with him is so effortless and fun that I definitely wouldn't rule out doing some more.
Posted by: Hawaii SEO | November 14, 2006 9:12 PM
YEa, I spotted that somewhere while at the conference. Thanks for updating the post for me.
Posted by: Barry Schwartz | November 14, 2006 9:28 PM