NewspaperI do a ton of blogging, as I wrote about several times in the past. One of the most important parts of blogging is coming up with a super title. The thing is, a title that works well at one blog, might not work well at another blog.

Here is an example for you.

This morning I wrote a the Search Engine Roundtable named Google Does Impact Many Small Businesses, where I described how some small businesses can be seriously impacted by how Google treats them in the rankings.

Now, if I would post this at Search Engine Land, the other search blog I write at, I would use a different title. Maybe something more asking for approval... Hmmm... something like, Should Google Have Such an Impact on Small Businesses? Or maybe something more factual, like, "Business Owner Almost Folds Due to Google Update."

But then I was thinking up a title for the Digg audience. Something bold like Small Business Owners Hurt By Google or Google Forces Employer To Fire Workers. But then I saw someone dugg the story and named it Is Google the Next Small Business Killer? which has a nice ring to it.

As always, it is also important to be keyword specific. Don't be abstract with your title so people don't understand what you are talking about. Don't use code words, because search engines won't figure it out. Be clear, transparent and use words that describe what you are writing about.

Giving a good title to your blog post is very important. Think about it before you post and go with your gut.