Neil Young & MarketingI love Neil Young, mostly because I grew up listening to it while at my childhood friend's house - his dad was a big fan. Since then, I have been to several Neil Young concerts and CSNY concerts. In any event, I also am a big fan of SEO and some marketing. One blog I skim (but not read too deeply) is the popular Seth Godin.

He wrote a blog post named Lessons from Neil Young where Live at Massey Hall by Neil Young. He made two observations that lead to a marketing concept. The two observations were:

(1) Listeners like to hear what they heard before. Seth adds that even if a song, at the time was not popular but became popular later, the audience back then was not as enthusiastic with the song, as they were with songs they have heard before.

(2) Songs that did not work so well in front of his listeners, Neil Young tried to play better but it still didn't work. Why? Because they were not common songs.

Seth concludes that "It's what you say, most of the time, not how you say it."

Interesting thought. If you think about it, does this work the same with search engine optimization?

There are many ways to think of it:

(1) It is what you link to most, not what you say in the content (link vs. content debate).
(2) It is quantity over quality (very debatable).
(3) It is the link anchor text, and not the content (kinda stretching it there).

Honestly, not sure if you can apply it to SEO here. Seems like it doesn't work too well.