I am so into search, so into search, but when it comes to local things, I am trying to avoid search for answer.

Here are some examples. When choosing a company to cut down a tree in my new backyard, I didn't want to search for "tree services" or something like that. I wanted to ask people in the local area, if they used anyone. So I asked around and got some leads and then got quotes. My mind is now made up on what I should do for that.

Right now, I am in the process of looking for cleaning companies that specialize in new construction. So a search on new construction cleaning brings up tons of organic results and tons of paid results. But who can I trust will do a good job? Oh, I should check out Google Local or Yahoo Local, or maybe Yelp to see reviews. But I did, and none have any real reviews...

Live in my area? Want to recommend a company that specializes in new construction cleaning?

Those are two of many many examples.