Forget the Big ThreeRemember my F The Big Three? post? Well, the site is now live at http://www.fthebigthree.com/.

As I thought, they are a social media company.

Oh, but originally, I wasn't sure what the "F" stood for in FTheBigThree, I see how it is "Forget."

Whether you are selling products or services, a well planned and executed social media campaign is a powerful strategy that will get you links, attention, conversions and traffic.

Other reasons why you should use social media in your online marketing mix:

Unlike PPC programs, social media allows you to introduce your website to large groups of people in an organic fashion.

Social communities can provide you with new visitors on top of any traffic you are already receiving from your natural search engine efforts. While you can't easily or quickly increase your natural search engine traffic, you can see massive increases in social media traffic through creative strategic marketing.

High returns.

Viral marketing utilizing community-specific strategies is complimentary of all other marketing efforts - online and offline. Social media doesn't compete with other methods of website traffic generation. Further, it fits perfectly with other campaigns that target other websites, affiliate programs and search engines.