January 16, 2008
How I Prepare My Search Marketing Presentations
Last night I sat down at home and starting to work on my presentation, I guess "keynote," for SphinnCon Israel.
I took this great class in Baruch College, yea a speech 101, but it helped a lot with me prepping for the presentations I have given in the past. Now, I am by far not a professional speaker. I don't mind speaking, but I do not get paid, like some, to go around the world speaking at events. Having said that, this is how I start preparing my presentations.
I first figure out a title for my presentation. After that, I nail down the "general purpose," of the presentation, typically it is three words - in my case, "to introduce." Then I get specific, by writing a full sentence of two about the "specific purpose" on my presentation. In my SphinnCon presentation, it is to introduce the conference and agenda for the afternoon. Then I get into more details, by providing a "central idea," which is a paragraph of the core of the presentations.
Once I nail that down. I work on my introductory "transition" into the first slide. The first transition is actually the first words that comes out of my mouth at the event. I then do a slide and then another transition statement, which leads into a new slide. I repeat this process, so that the transitions flow from one slide to the next. Keep in mind, I may have 5 slides grouped together between two transitions - that is ok.
Last night I put together 8 main sections of my presentation. It is all in outline view in Microsoft Word. After I finalize the outline, that is when I get into doing something in Apple Keynote or PowerPoint - but I am hoping to do Keynote. I also hope to have very little text, or zero text, in my slides - if possible. Should be fun!

