SmartAndy Greenberg interviewed me for his latest Forbes piece, Microsoft Plays Both Sides Of The Ad Game. Besides for the article laying out the issues with Microsoft owning AvenueA/Razorfish, it also makes me look brainy - I think...

Here is one of the quotes:

It would show that Microsoft is really interested in competing with Google. And it would show that they understand that the perception of an unbiased algorithm is just as important as having an unbiased algorithm.

Yea, the line, "the perception of an unbiased algorithm is just as important as having an unbiased algorithm."

It is. Really. There were studies done (can't find them now) that show if you slap on a Google logo to a Yahoo search results page and then slap on a Yahoo logo to a Google search results page, people would find the results from Google to be more relevant, simply because of the brand. Ah, found it, when I was at SEW, I wrote Is Google Search More Relevant Or Is There A Brand Factor?

Anyway, the line is cool to read. Didn't even realize I said it, until he quoted me.