Yesterday I went to see a prospect about building out a web based application to help automate the company's processes. The company has lots of inefficiencies, from an application stand point, and I get excited about the opportunities available to automate and document the processes. In short, a company may use five different applications, some online and some offline, not tied together, to get their job done. I love when I can tell them, we can make one application that does it all or ties them all together.

I seriously enjoy learning a business's processes and figuring out a way to set up systems to help those processes from a business perspective. That includes helping automate certain tasks, documenting the workflow, streamlining the operation, making it accessible via a web browser, dynamic reporting, user/group access and so much more.

I come out of those meetings, smiling.

When it comes to SEO, at least today - I get a bit bored. Listen, if I was building applications to turn out spam, maybe I wouldn't. If I was building out a search engine or helping build a better search engine, then maybe I wouldn't. But talking about SEO, honestly, doesn't make me as excited as when I talk about building web applications.

A company can come to me and say... "Hey, I have this site, I want to get it more visibility in the search engine." I would actually be upset with a call like that. But if a company comes to me and says... "Hey, I have these operational deficiencies, I need help building a system to tie it all together," I would be excited.

Maybe its a stage I am going through - but right now I am less about driving sales and more about lower costs.

I am just happy we can do both, I just like talking about one over the other. Or maybe it is because I blog all day about one and not the other. Maybe I should start a blog about using the web to become more efficient?