Everyone has their perceptions of large companies like Google, Microsoft, Apple, Lexus, GMC, and so on. One of my employees friends created this neat site named Brand Tags. In short, the site shows you a logo of the brand and then you type what first comes to mind directly under the logo.
What this does is generate a list of brand perceptions, via tagging, quickly. Kind of reminds me of Google Image Labeler but very marketable. :)
For example, lets compare the tag clouds for brands such as Google and Apple and Yahoo:
Yes, that is the coolest part, you can browse the data by tag cloud, for all the brands in the system. All for free!
Feature Wish List:
- Filter Tags Results by Date Range
- Filter Tags Results by Geo Location
- Filter Tags Results by ISP Connection
But date range and geolocation would be most interesting for me at this time.
Comments
Very cool, but what's to prevent it being used for brand sabotage? The fact that the brands themselves only appear (semi?)randomly for input?
Posted by: Winooski | May 16, 2008 11:25 AM
This is a great concept and awesome for companies to utilize. Great post!
Posted by: No Name | May 16, 2008 2:52 PM