Yesterday, someone asked me if the Search Engine Roundtable's traffic is down. I said no, why? He explained that the Alexa chart showed a decline in traffic.

I decided to plot that graph with true Google Analytics data, to see if there was a decline. Here it is:

Alexa Data Bad

The bolder blue line is Google Analytics and the chart behind it is from Alexa. I just overlaid the Google Analytics line over Alexa.

So what is with the decline in Alexa in May? Alexa updated their ranking system. So the new chart, I guess, wasn't normalized with the old chart.