I am a fairly well connected person - not as well connect as the big names, but for the average person, I am pretty well connected. That comes with pros and cons. I get a lot of prospects interested in talking and eventually some sign up.
What I have been noticing more often these days is that both prospects and clients are asking me things that they learn about me on my personal blog or on Twitter. Two days ago, a client asked me how my cold was going. Today, I spoke with a very nice prospect - who might read this, who had tons to talk to me about in regards to my immediate personal life. He knew I have a cold, he knew I was in Israel last week and he knew more. As we were talking, I was wondering, did I say anything nasty recently? I am not often a nasty person - just not my nature - but I do say things that I regret sometimes.
Like today, I tweeted:
Many SMOs, imo, don't understand the true value of social media --- there, I said it!
If this guy was an SMO, he may have been insulted.
So I wonder, if I ever say things that might hurt my business and earning a living. I know that I am a horrible sales man and it doesn't help me on closing deals or impressing prospects. But do you think my blogging helps or hurts my overall bottom line?
I am honest here. I say things here that I would say in person. In fact, sometimes I am talking to people about something personal and they tell me, "I know, you blogged it." Thing is, I don't often remember blogging it and I thought that instead, I actually told this to a friend not on my blog.
You see my writing style here. Totally fast, quick, tons of spelling mistakes and grammar issues.... I write here like I would talk to a person.
I believe I am a good guy and I believe most people think I am a good guy. So I am thinking that this blog likely helps me earn trust and eventually close more deals. Would you agree?
What is with the picture? I guess most of you get it...


Comments
Barry,
I think that any one who's read your blog for any amount of time, has a descent feel of you as a person over all. While I've never met you in person, you seem like someone who would be a fun person to work with. :)
Posted by: Toni | April 2, 2009 3:40 PM
Barry,
Although we have never met personally my suspicion is that you wouldn't have lasted this long or be connected with the folks that you are connected to if you weren't a decent guy (either that or you are paying them well ;-) )
I think a blog is about showing prospects and potential clients what you know and who you are. It's an extended resume. It's likely that most people that regularly read your stuff are industry types and likely to compete for some business. The customers and prospects are there for other reasons than us industry types. I believe it has the power to make or break some deals for sure.
It's when someone who is looking for a trusted partner and visits your blog to discover your general personality that helps you win business. It also builds deeper relationships with your current customers.
I know I am not breaking new ground here but good people who intend to do good things for others the overwhelming majority of the time stick around. Others are found out then tossed aside. Blogs should always help your cause. If a blog is something that can serve for someone to be "found out" then there are greater issues that we can't discuss here.
Posted by: Frank Reed | April 2, 2009 3:48 PM
I can say you are a great guy and a good salesman :) !!!
Posted by: wife | April 2, 2009 3:51 PM
Ha, wife comment always wins. :)
Posted by: Barry Schwartz | April 2, 2009 3:55 PM
Well I think its important to be true to your own style and personality.
But it is sometimes scary how much people know about you.
Must say I keep my personal stuff on Facebook for a limited number of people, and my blog and Twitter is less private - but still reflects my personality (thats why I only have few visitors).
Posted by: Steen Seo Öhman | April 2, 2009 4:56 PM
Well I don't know about salesman... mostly 'cos you've never made me a sale ;) But I enjoy reading your blog. I think the frank and honest approach that you take on most issues is refreshing and that appeals to me. I've always had the opinion that I won't work with anyone I wouldn't be willing to have a beer with (did I end a sentence with a preposition?) hehehehe...
So... if you're ever in SA (Durban area) give me a shout, we'll have a drink and then you can make me the sale. :)
Posted by: Robert | April 3, 2009 2:50 AM